Triggers can dramatically shape our behavior. Certain situations can provoke even the most rational among us into behaving in ways that are inconsistent with our own self-interest – in business and in life, this can be fatal. The difference between success and failure can be as simple – and as hard – as mastering triggers.
“Triggers provides the self-awareness you need to create your own world, rather than being created by the world around you.”
~ Alan Mulally, CEO of the Year (US) and #3 on Fortune Magazine's 50 Greatest Leaders of the Year 2014